Recently, Google made an announcement about the future of its search analytics algorithm. While no one knows exactly what the algorithm looks for, the best practices and general ideas are known. They look for things like content with the keyword(s) you're searching for, the speed of the web page, and how Responsive the website is! This is why when most people are looking for an SEO Company, they most often use their Web Design Company because it often goes hand in hand.
This is going to be even more practical than ever before, because, with new "Core Web Vitals" metrics, they are changing the rules completely. The goal of the new algorithm is to gauge a user's overall experience when visiting your site and less about ticking the boxes(IE: Keywords, Word count, and Pictures). It will measure new things like how users are interacting with your website, how stable your site is, and the speed and method on which users leave your site.
This also means that websites with an old or outdated design will stop being ranked all together. They will be phased out by faster, more responsive, and aesthetically pleasing websites.
Why an SEO Company is now vital in your companies Growth
At Microtronix ESolutions, we have been a Web Development and SEO Company for almost 20 years. While before this update, it was easy to have two separate companies for SEO and Web Design, it's going to be almost impossible now, because one now directly affects the other. We're not sure when the changes will go into effect, but they are hopeful it will be within the next year. So now you have to ask yourself, is my website optimized and ready for Google's new Algorithm? If not, don't panic, we can help you, Contact us today!